In this interview, Jeff Ogden, President of Find New Customers, sits down with Bob Terson, master story-teller, speaker and author of the upcoming book Selling Fearlessly. Bob and Jeff discuss the sales tips, the power of story-telling and his upcoming book, Selling Fearlessly.

In this show, Jeff Ogden of Find New Customers interviews Content Marketing expert Doug Kessler of Velocity Partners. Velocity has created some remarkable content, including the B2B Marketing Playbook and the B2B Marketing Manifesto. Doug shares key insights on the state of content in b2b marketing today and what he sees happening, as well as sharing the results of his programs. Great interview with a top expert.

In this interview, Jim Dickie of CSO Insights, author of the 2011 Lead Generation Optimization study interviews with B2B demand generation expert, Jeff Ogden, President of Find New Customers "Demand Generation Made Simple"

In this episode of Intrepid Radio, Todd Schnick of Intrepid Group LLC, interviews the B2B sales and marketing expert Jeff Ogden of Find New Customers in a fun and entertaining show. 

On November 17, 2010, Jeff Ogden, the Fearless Competitor and President of Find New Customers hosted three top experts in business to business lead generation for a roundtable discussion. It was sponsored by Focus.coom

Joel Book is a Principal in the Market Research & Education Group of ExactTarget, the world’s leading provider of on-demand software for digital marketing using email, mobile, and social media.

With more than 30 years of experience in database marketing, Joel combines proven strategies and tactics for customer engagement and retention with contemporary digital marketing and social media technology to teach organizations how to attract new customers, aid the customer’s decision-making process, and drive repeat purchase.

In 2009, Book was voted one of the “50 Most Influential People in Sales Lead Management” by the Sales Lead Management Association.

As a consultant, Joel has worked with some of the top B-to-B and B-to-C brands in the business including Microsoft, Hasbro, Peterbilt Motors, Agilent Technologies, and Purina. As a speaker and seminar leader, he is engaging and informative, and his presentations are packed with case studies and success stories of how innovative marketers are using technology to create “brand fans,” drive sales, and optimize marketing ROI.

When he’s not speaking or teaching, Joel shares his perspective on strategies and tactics for successful one-to-one marketing in his blog: Email Marketing by the Book.. 

Ben is the "Jedi Knight" of email marketing at Acxiom. He sat down with the Fearless Competitor for an extensive interview.

www.findnewcustomers.net

John Rizzi, CEO of e-Dialog sits down for a an extensive interview with the Fearless Competitor.

http://www.findnewcustomers.net

Steve Gershik of 28Marketing and an expert in B2B demand generation sits down in an interview with the Fearless Competitor.

Another fascinating interview with Jim Dickie of CSO Insights.  What is really going on in the world of sales?

Jonathan Kantor of Appum, the White Paper Company, has written a new book entitled "Crafting White Paper 2.0." In this podcast, Jonathan sits down with the Fearless Competitor for an interview. Great ideas for marketers.

Sharon Drew Morgen talks with the Fearless Competitor about her new book, Dirty Little Secrets: Why Sales Can't Sell; Customers Can't Buy and What You Can Do About It.

Mike Damphousse of Green-Leads, a top B2B appointment setting firm sits down with the Fearless Collaborator, Jeff Ogden, for an interview of how businesses can combine approaches for best results in lead generation.

Jim Burns, CEO of Avitage, sits down with the Fearless Competitor, Jeff Ogden, to discuss why it is imperative that marketers "Think Like A Publisher" for business success.

John Keenan, former top executive of many technology companies, including oracle, share his passion for what ails the technology industry with the Fearless Competitor.

Jep Castelein and Arthur Germain discuss Jep's popular blog post on the 7 Reasons Marketing Automation projects fail.

Jay Mitchell of Motum sits down with the Fearless Competitor, Jeff Ogden for a great discussion of business ideas. You'll learn why your messaging is so important, why most marketing content is never used, and the four characteristics of great messaging.

The Fearless Competitor interviews Jim Burns, President and CEO of Avitage to explore the critical need for compelling marketing content to make marketing automation work.

Jeff Ogden, the Fearless Competitor, interviews two marketing experts on the subject Event Marketing Barbara Dondiego, SVP Marketing Level3 Communications Ed Lemire, EVP Marketing and Products, Acteva

Jim Dickie, Managing Partner of CSO Insights shares the results of the 2009 Lead Generation Optimization study of nearly 600 business to business sellers. Great hard data on what's happening in the world of B2B marketing and sales.

The Fearless Competitor interviews John Petralia, former CMO of Iron Mountain on his firsthand experiences in marketing lead generation in a business to business environment.

In his Demand Generation series, Jeff Ogden interviews Kent Huffman, Chief Marketing Officer of Bearcom about his 36 month marketing turnaround.  What did he find and what was most important?

This podcast covers these questions:

1. What is lead nuturing?  How do you define it?
2. What happens when unqualified leads are passed to sales too soon?
3. If one puts a concerted effort into lead nurturing, what results could he or she expect?
4. What are the key factors in making lead nurturing a success?
5. If we decide to do lead nurturing, where do we start?
6. How do we determine when to move a prospect to a qualified sales opportunity?

Jon Miller is the VP of Marketing and co-founder of Marketo, the fastest growing Marketing Automation company.